THE 4K-HDR SUMMIT OF MALAGA CELEBRATES ITS FIFTH EDITION WITH THE BEST OF TECHNOLOGY AND CONTENT
The Delegate Councillor for Innovation and Urban Digitalization, Susana Carillo, and the CEO of Medina Media Events, Ricardo Medina, organizer of the 4K-HDR Summit, have presented this morning the program of the fifth edition of the main world summit on the 4K, to be held on November 6, 7 and 8 at the Digital Content Pole in Malaga.
In total there will be 24 keynotes and 4 panels offering reports, proposals and visions on this new technology, which for three days in Malaga brings together the best speakers from other international forums such as NabShow in Las Vegas, IBC Amsterdam and MIPCOM Cannes. There are 16 countries participating in this edition, represented by speakers, sponsors and attendees from the United States, United Kingdom, Germany, Colombia, India, Korea, Japan, Holland, Canada, Norway, Mexico, Finland, Italy, Turkey, Switzerland and Spain.
Within the framework of this international summit, there will also be the award ceremony for the “Malaga 4K Fest” Short Film Festival, on Friday 8th November at the Albéniz Cinema from 7:00 p.m (free access until full capacity) and the presentation of the UHD Spain Association (a non-profit association of which companies and professionals interested in the development of Ultra High Definition in Spain can take part).
THE PRESIDENTS OF THE TWO WORLDWIDE UHD ASSOCIATIONS AT THE 4K SUMMIT
Thierry Fautier, President of the Ultra High Definition World Forum (UHDF) and Michael Zink, Chairman of the UHD Alliance, will participate in a panel session where they will discuss the challenges of both global partnerships. Fautier will share his vision on the 4K and 8K. For Fautier: “The 8K is not at the same level of maturity as the 4K, nor is it yet so deployed internationally. You have to keep advancing in the 8K and watching how it evolves”. Michael Zink will talk about the creation of Filmmaker Mode, a solution created by the UHDA that preserves the creative intention of filmmakers from their own homes.
For his part, Richard Moreton, representing the 8K Association (8KA), will talk about the maturation of the 8K ecosystem and its creative value within the current landscape of device manufacturing and Ultra High Definition content production.
THE MOST SPECTACULAR 4K AND 8K IMAGES OF THE NASA, IN THE DEMONSTRATION AREA OPEN TO THE PUBLIC
Carlos Fontanot, Imagery Manager of NASA‘s International Space Station (ISS) will again participate in the 4K-HDR Summit to discuss the use of 4K and 8K on board the ISS, the challenges of downloading files ashore, the impact of gamma rays on sensors, the training crew members receive, and working with commercial partners to distribute and widely use NASA material. It will also expose the challenges of replacing existing HD cameras aboard the ISS. The right camera set for Gateway and NASA’s 2024 lunar mission, among other issues.
For the first time in Spain, the 8K images recorded from the International Space Station by NASA will be available for viewing. It will be on Samsung’s exclusive QLED 8K televisions in the 4K Summit demonstration area. Admission will be open to the public, who can register for free at this link. Attendees will also be able to enjoy the latest 4K, 8K and HDR devices and content.
THE WORLD’S LEADING ANALYSTS WILL GIVE THEIR VIEWS ON THE 4K AND 8K
In the fifth edition of the 4K-HDR Summit, the world’s leading analysts in Ultra High Definition, the British multinational IHS Markit, Paul Gray and María Rua, will provide their reports on the audiovisual sector. María Rua will analyse the current situation of the 4K market on the first day and Paul Gray will close the summit with his conclusions on the presentations and panels of the event.
Mohammed Hamza, another of the world’s leading analysts at UHD, from the US multinational S&P Global, will also participate in the Malaga Summit, where he will present an exclusive report on 4K and smartphones, which have Ultra High Definition (UHD) cameras and screens, and whose quality is increasingly valued by manufacturers and by younger consumers.
Michel Chabrol, Senior Vice President New TV Formats of Eutelsat (France) will offer an exclusive report on the capacity of satellites to transmit in 4K and 8K.
THE BEST 4K AND 8K CONTENT IN THE WORLD
Prashant Chothani, CEO of TravelXP of India, the world’s leading 4K travel channel, will present his best productions at the 4K Summit. Pablo Alemán, Managing Director of the Spanish company Wild Stories, will show unique 4K HDR images of recordings made in the middle of nature, where man has no access. On the other hand, Amos Rozenberg, CEO of the French production company Paramax Films, will talk about retransmissions of Jazz festivals in 4K and 8K. Paramax Films is a production company specialized in the filming and distribution of concerts all over the world. They have over 100 hours of jazz, pop and rock concerts with prestigious artists (Macy Gray, Maroon 5, Sly & Robbie, Justin Bieber, Will I am, Black Eyed Peas, 50 Cents, etc.). Representing Movistar+ will be Nicolás Lecocq, Senior Manager Video Business, who will talk about the second season of one of the most acclaimed Spanish series in recent times: La Peste. The Colombian corporation Caracol TV, together with Eymard Cabrales, will also be speaking about their latest 4K productions for Netflix.
In terms of sports content, Emili Planas, Mediapro’s CTO Operations Manager, will talk about the company’s two-and-a-half years of experience with top-level UHD-HDR sports productions and the keys to spectacular HDR images.
Peer Seitz, production manager at Infront Productions (HBS) in Switzerland, will talk about HBS’s experience at the Rugby World Cup 2019 and present at the 4K-HDR Summit in Malaga the successful 5G connected camera configuration tests that took place at the BMW Berlin Marathon 2019 last September. It is the first time that this configuration is implemented in continental Europe, in a live 5G public network.
Rafael Porras, president of Canal Sur, will also participate in this fifth edition. For the last five years, Canal Sur has expanded its documentary archive with contents from Flamenco, Semana Santa, Carnaval de Cádiz and El Rocío, in others, produced for the first time in 4K. The channel has a 4K DTT pilot channel with Axión and a Hbbtv application from which you can enjoy its 4K contents.
TOKYO 2020: ASIAN MULTINATIONALS, THE MAIN PROTAGONISTS OF THE 4K-HDR SUMMIT
The proposals of the main Asian technological multinationals from Korea and Japan, world leaders in Ultra High Definition (UHD), will be the main protagonists of this new edition of the 4K-HDR Summit. On the other hand, the Japanese multinational Panasonic will have an important role in the 4K-HDR Summit in Malaga with its sights set on 2020, year in which it will be one of the technological protagonists of the Tokyo Olympic Games, of which it is the sponsor and main supplier with the cameras that will generate the signal that in Ultra High Definition (UHD) will be transmitted all over the world. More than 300 Panasonic engineers have been working for years in the headquarters of the NHK, the Japanese public television in charge of producing the signal that will be offered to everyone through free-to-air channels, pay channels such as Eurosport, platforms such as Twitter or DAZN, etc. The German engineer Stefan Hoffman, responsible for the engineering of the camera systems, will be in charge of presenting Panasonic’s great role in the broadcast of the Tokyo 2020 Olympic Games.
Korean multinational Samsung, the main sponsor of the 4K HDR Summit, will present the world’s first 8K HDR+ content. Nacho Monge, TV&AV Marketing Director Iberia Samsung, will be responsible for presenting the amazing features of the 8K HDR10+ on the first day of the 4K-HDR Summit, next November 6, at the National Pole of Digital Content in Malaga.
Peter Sykes, Strategic Technology Development Manager of the Japanese multinational Sony, will be another speaker at the 4K-HDR Summit. In his presentation he will explain the innovations of the last year and the workflows they use in Sony for the creation and delivery of Ultra HD images with High Dynamic Range (HDR).
Carlos Castán, Industrial Products Manager Broadcast and Cinema Dept. of Canon; and Salvador Luna, Manager Photo Imaging & Optical Devices of Fujinon (both Japanese multinationals), will share the success stories of both companies. Canon will talk about the live broadcast in 4K HDR of the relief guard at the Royal Palace in Madrid. For its part, Fujinon will highlight the collaboration with Dorna, which has allowed them to evolve technically since 1985 in the subject of on board cameras.
THE ADVANTAGES OF 5G FOR THE TRANSMISSION OF 4K CONTENTS
Inés Sanz, customer engineering manager at Hispasat; and Rohde & Schwarz engineer Juan Pachón, will explain the opportunities that 5G offers to 4K technology. Inés Sanz will explain the advantages of satellites for 5G and its practical applications, especially in the rural world, and as an ideal complement to fiber and terrestrial networks. The Colombian Juan Pachón will present the solutions that Rohde & Schwarz has already tested so that the audiovisual industry can take advantage of all the possibilities offered by 5G, especially to bring its contents to consumers’ smartphones.
In addition to the presentations and panels, this year’s 4K-HDR Summit will pay tribute to Luis Martínez, Director of Programmes at Canal Sur Málaga; and Toni Feliu, Senior Manager at Panasonic, two beloved colleagues in the audiovisual sector who have recently passed away.
THE REDUCTION OF CABLES, THE LATEST GENERATION AUDIO AND NEW SOLUTIONS, TO BE EXAMINED AT THE 4K SUMMIT
Canadian Ross Video, represented by Néstor Amaya, Vice President of Infrastructure, will explain the pragmatic video signal retransmission infrastructure to reduce the weight and complexity of the system by eliminating dozens of cables in 4K UHD productions.
Olivier Watzke, Product Manager at Product Management Group of the American Dolby, will present a state-of-the-art audio experience. Watzke will explain how Next Generation Audio offers an exciting surround sound experience for listeners on everything from TV to mobile devices.
Mickaël Raulet, Director of Research & Innovation at French broadcast company ATEME, will also talk about “state-of-the-art audio” as an improvement to High Dynamic Range (HDR) video services applied to major events such as Eurovision, Rock in Rio or Roland Garros.
From the Norwegian Appear, Sergio Renteria and Javier Reyes, will explain the challenges and learnings in the compression and transport of UHD signals. Based on cases of use in different operators, Appear will present an innovative approach. In their speech, Renteria and Reyes will talk about challenges and benefits for operators obtained from a diverse range of applications, such as the first transmission of a live 8K event, low latency links and high availability for sporting events.
Guy Ducos, HDR Business Development of the Dutch Philips; Matthew Causon, EMEAR Business Manager of the American AJA Video Systems; and Miguel Churruca, Marketing and Communications Director of the Spanish Brainstorm, will discuss new solutions for 4K and 8K technology.
For his part, José Manuel Menéndez, Full Professor at the Universidad Politécnica de Madrid, will present the Ultra High Definition (UHD) Chair they are carrying out together with RTVE, a keynote that will be joined by José Manuel Sanz, Multimedia Engineering Department of Cellnex. The University of Malaga will also be present, represented by its vice-rector for strategic projects, Víctor Muñoz. On the other hand, Francisco José Espinosa, audiovisual technician and trainer, will present the book “4K for beginners”.
The fifth edition of the 4K-HDR Summit in Malaga will be possible thanks to the sponsorship of Samsung, Panasonic, Eutelsat, Dolby, ATEME, Ross Video, Appear, Canal Sur, Philips, Canon, Rohde & Schwarz, Fujinon, Hispasat, AJA, Sony, HBS, Cellnex, Nokia, Axión, Tedial, UHD Forum, Brainstorm, Sono, Hurí 4K, Diputación de Málaga, Agencia Andaluza de Promoción Exterior (EXTENDA) and Europa Creativa Media, as well as the Málaga City Council, Promálaga and Digital Content Pole as promoters of the event.
This international summit also counts as collaborators with AMETIC, Fundación AVA, Universidad de Málaga (UMA), RENFE, AIR FRANCE KLM and COITT/AEGITT and media partners such as Panorama Audiovisual, TVE, RNE, Canal Sur, Audiovisual 451, Rapid TV News, IHS Markit, Prensario Internacional and TVMAS Magazine. Throughout the three days, networking will be the protagonist of breakfasts, breaks and cocktails with Sabor a Málaga “El Sabor que nos une” and the “Happy Hours” offered by Cerveza Victoria.
“MALAGA 4K FEST” BREAKS RECORDS: MORE THAN 500 SHORT FILMS FROM ALMOST 50 COUNTRIES
After the celebration of the 4K Summit, attendees will be able to attend the Malaga 4K Fest awards ceremony at the Albéniz Cinema in Málaga. The Málaga 4K Fest is the first festival of short films recorded and post-produced in 4K, to which a total of 517 short films of almost 50 nationalities have been presented. The festival jury, formed by representatives of Hispasat, Dolby, Atresmedia, RTVE, SGO, AD HOC, Fujinon, UHD Forum, Medina Media 4K and Festival de Málaga, will award the prizes to the 7 winning short films. After the gala, the public will be able to enjoy the 4K screenings of the awarded short films.
The short films presented come from Spain (321 shorts), France (34), Argentina (29), Brazil (19), Mexico, Colombia and South Korea (the three with 11), Iran (8), Chile, USA, India and Italy (with 6), United Kingdom (4), Netherlands, Peru, Czech Republic and Switzerland (3), China, Egypt, Germany, Greece, Nepal, Russia, Sweden and Turkey (2), Belgium, Bosnia Herzegovina, Canada, Cuba, Denmark, United Arab Emirates, Hungary, Lebanon, Malaysia, Morocco, Poland, Serbia, Singapore, Syria, Uruguay, Venezuela and Vietnam (all with 1). Other co-producing countries are Ecuador, Japan, Nicaragua, Qatar and Romania.