World leaders in 4K content and technology prepare for their new appointment in Malaga

06/11/2023 | 2023 4k Spain

  • The ninth edition of the 4K HDR Summit starts on Monday, November 13 and will bring together the leading multinationals in 4K, HDR and 8K at the National Digital Content Pole in Malaga.
  • Alicia Izquierdo, Councilor Delegate for Innovation, Digitalization and Investment Attraction of the City of Malaga, during the presentation: “this global meeting places Malaga as the epicenter of Ultra High Definition”.
  • Ricardo Medina, CEO of Medina Media Events, said that “the ninth edition of the 4K HDR Summit will bring interesting aspects for citizens”.
  • It will be held in hybrid format from November 13 to 16, with the first two days in person and the following two virtual.

Malaga is once again the world center of Ultra High Definition Television and New Technologies on the occasion of the ninth edition of the 4K HDR Summit, which starts on Monday, November 13 at the National Digital Content Pole of Malaga, and will run until November 16 in hybrid format.

The official presentation of the event took place today at the National Digital Content Pole in Malaga. Alicia Izquierdo, Councilor Delegate for Innovation, Digitalization and Investment Attraction of the City of Malaga, and Ricardo Medina, CEO of Medina Media Events, organizer of the 4K HDR Summit, have appeared at the official press conference presentation.

Alicía Izquierdo wanted to highlight “the importance of holding meetings such as the 4K HDR Summit in this space, in which networking opportunities and synergies with participating companies and professionals and incubated projects and housed in the Polo are multiplied.”

“This event is a clear example of the commitment and passion we share for innovation in the audiovisual world and the implementation of Ultra High Definition and new ways of communicating,” says Izquierdo.

The councilor wanted to highlight on behalf of the City of Malaga “the strong support to the entire audiovisual sector”. “The city of Malaga has become a benchmark in terms of innovation and technology, and the Digital Content Pole is an essential component of this ecosystem”.

For his part, the CEO of Medina Media Events, Ricardo Medina: “This ninth edition of the 4K HDR Summit is going to bring interesting and important things for citizens. Something very imminent is the launch of the TVE channel in 4K, which is free“, something that will take place next February 15, 2024.

On the other hand, and looking a little further ahead in time, with the Olympic Games in Paris 2024, “will be seen throughout the DTT nationwide in Ultra High Definition and immersive audio,” said Ricardo Medina, who has invited to know all the other details in the days of the 4K HDR Summit 2023.

International experts in Ultra High Definition

The ninth edition of the 4K HDR Summit 2023 will bring together the most important multinationals and associations in everything related to Ultra High Definition. More than 40 speakers will participate from the Americas, Europe and Asia, specifically from: United States, Italy, United Kingdom, Germany, Brazil, India, Japan, France, Venezuela, Belgium and Spain.

The role of Andalusia and Spain will be highlighted in this ninth edition with a wide representation of entities, companies and producers: Agencia Digital de Andalucía, Polo de Contenidos Digitales, RTVA, RTVE, Grupo ADM, Axión, Cellnex, Hispasat, Sapec, SONO, Hurí or UHD Spain.

Institutional presence on the opening day

Next Monday, November 13th, the opening day of the 4K HDR Summit, will be attended by several personalities in the 4K and 8K world. The Malaga City Council will be in charge of kicking off this ninth edition. This opening day will also be attended by the Minister of Presidency of the Junta de Andalucía, Antonio Sanz; the Director of RTVA, Juande Mellado, and the President of UHD Spain, Pere Vila.

RTVE will give the keys to its Ultra High Definition broadcasts

The Spanish Public Broadcasting is going to start broadcasting in Ultra High Definition from next February 15, 2024, and it will be at the 4K HDR Summit 2023, where all the details surrounding this important event will be unveiled. Ángel García Castillejo, Director of Audiovisual Policies, Public Service and International of RTVE, and Víctor Sánchez, Director of Media and Operations of TVE, will be in charge of presenting these plans to the accredited professionals of the ninth edition of the 4K HDR Summit. It should be recalled that in the last edition, RTVE announced the broadcasting of the Qatar World Cup in UHD-4K in free-to-air and HDR quality.

Andalusia, at the forefront of the Ultra High Definition

Andalusia’s role in Ultra High Definition is booming. The Minister of Presidency of the Junta de Andalucía, Antonio Sanz, will present LAND, the Audiovisual and Digital Content Cluster of Andalusia, showing its “great potential and future projection”. In this ninth edition of the 4K HDR Summit, Rafael Porras, President of RTVA, will repeat participation. “As every year, this is the week marked on our calendar to take stock of developments in Ultra High Definition,” said Porras.

In addition, Juanma Blanco Poley, Director of Canal Sur Media, who will present the version of ‘Canal Sur Más’ in the Metaverse of Meta, as well as the new features that will be incorporated in this OTT for the year 2024.

On this inaugural day, networking between speakers, multinationals, consultants, production companies and television channels will be very relevant and will include the technical directors of the regional television channels, FORTA, which will hold its Technical Commission within the framework of the 4K HDR Summit.

Ultra High Definition focuses on the Paris 2024 Olympics

The second day will start with the focus on one of the most important events that will take place next year. This is the 2024 Olympic Games. Mario Reis, Director of Telecommunications & OTT at Olympic Broadcasting Services (OBS) and Mickaël Raulet, CTO of Ateme, will discuss the challenges facing Paris 2024.

OBS will also be present again with Isidoro Moreno, Head of Engineering and Guillermo Jiménez, Broadcast Engineering Director of Olympic Broadcasting Services, who will explain all the technical details they are working on for the next Olympics, whose main challenges are 8K and 5G. In addition, a special tribute will be paid to the illustrious Manolo Romero Canela, a reference in Olympic broadcasting and the first European to enter The Sports Broadcasting Hall of Fame of the Olympics.

Also to discuss the production of live sporting events, the 4K HDR Summit will have in this edition with Ursula Romero, Executive Producer of International Sports Broadcasting (ISB).

The Belgian company, EVS, will talk about the world of Live IP with Kristof Van der Veken, Senior Solutions Architect Live IP. He will shed light on this dynamic and evolving field. Meanwhile, Ulrich Grönewald, Video Lead Network Solutions Engineer at Synamedia, will discuss new techniques to reduce the cost of live 4K compression and distribution.

Ultra High Definition and 8K Partnerships Worldwide

The fourth and final day of the 4K HDR Summit will have a broad representation from some of the most important international associations in the Ultra HD world: Ian Nock, Chair of the Interop Working Group, and Benjamin Schwarz, Communications Chair of Ultra HD Forum; Tonio Di Stefano, President of Ultra HD Forum Italia; Mike Fidler, Executive Director of 8K Association, and Michael Hoog, President of the UHD Alliance Promotions Group.

Where technology and content have time to talk.

The 4K and 8K content will also have a special role in this fourth day. More than a thousand hours of UHD content, the African continent in 8K and the most remote marine world will be presented by Prashant Chothani, CEO of Travelxp, Olivier Chiabodo, CEO of The Explorers and Karlos Simón, CEO of Karlos Simón Viajes y Expediciones.

On the other hand, Aron Randhawa, Senior Product Marketing Specialist at Canon, will explain why Flex Zoom lenses are a great partner for virtual production studios thanks to their optical performance and advanced lens metadata support.

From Brazil, Carlos Cosme, Researcher at Innovation Lab of Globo TV, will show the current status of the Brasil TV 3.0 project, as well as past examples using selected TV 3.0 technologies.

Other multinationals such as Fraunhofer, Mediakind, Hispasat, Eutelsat, Cellnex or AJA, will also present their latest advances and solutions related to Ultra High Definition.

Exclusive demonstration area

Visitors who come to the Digital Content Pole of Malaga on Monday 13th and Tuesday 14th November will be able to enjoy an area of unpublished demonstrations. Exclusive 4K images from space will be projected, offered by NASA, and others recorded in remote locations around the planet, thanks to The Explorers. Visitors will also be able to enjoy 8K images thanks to Samsung’s Neo QLED 8K TV.

MediaKind, meanwhile, will show how it can enable the launch of live broadcast channels, events and disaster recovery in the public and private cloud, as well as ultra-low latency streaming. Ateme will highlight the strength of video quality solutions using the next-generation VVC codec that demonstrates all UHD capabilities, including HDR and HFR.

On the other hand, the UHD Spain association will show details of its live broadcast experience of a concert at the Real Observatorio de Madrid, produced in UHD over 5G, and RTVA its on-demand content platform Canal Sur Más. Fraunhofer will show two next-generation audio use cases. The U.S. company AJA and the Spanish Sapec will also show their latest 4K solutions.

The conferences of the 4K HDR Summit 2023 can be followed through Medina Media Events’ ‘The Observatory. On this platform, attendees will also be able to schedule video meetings with other participants and speakers, as well as visit exclusive online demos. This ninth edition will be held on 13 and 14 November, in person, at the Digital Content Hub in Malaga, and on 15 and 16 November, virtually.

The ninth edition of the 4K HDR Summit is supported by the City Council of Malaga through the National Digital Content Hub, the Digital Agency of Andalusia, ATEME, Canal Sur Radio and Television, Axión, Fraunhofer, Mediakind, Synamedia, EVS, Telefónica, ADM Group, AJA, Hispasat, Cellnex, Eutelsat, Rohde & Schwarz, Canon, SONO, Hurí, UHD Spain and Europa Creativa Media Desk Andalucía.