The 4K HDR Summit is now preparing its 10th edition
- It will take place from 11 to 14 November 2024.
The 4K HDR Summit culminates its ninth edition confirming its consolidation as a benchmark event for 4K and 8K worldwide. The National Digital Content Hub in Malaga welcomed 450 high-level professionals from 19 countries who were able to enjoy presentations and demonstrations by leading companies, as well as exclusive networking.
A total of 41 speakers from the Americas, Europe and Asia, specifically from the United States, Italy, the United Kingdom, Germany, Brazil, India, Japan, France, Venezuela, Belgium, Portugal, Andorra and Spain participated in both face-to-face and virtual formats.
In this ninth edition, 200 companies and organisations from the sector have registered, including the International Olympic Committee’s production company, OBS, and Netflix; the world’s major 4K and 8K associations such as the UHD Alliance, Ultra HD Forum and 8K Association, and national players such as RTVE, RTVA, FORTA, Telefónica Servicios Audiovisuales and UHD Spain, among others .
The profile of those attending this edition corresponds to CEOs, COOs, CTOs, presidents, vice presidents, board members, managers, executive directors, directors of Innovation, Business, Product, Development, Services, Operations, Training, Markets, Research, Networks and Platforms, Strategy, Marketing, as well as producers, lab managers, filmmakers, engineers, professors, consultants and researchers .
This ninth edition has also received important media coverage: on television, the news programmes on La1 and the prime-time programmes such as Andalucía Directo and Hoy en Día on Canal Sur Televisión. On radio, Cadena Cope, Onda Cero, RNE and Canal Sur Radio. And in the press: La Vanguardia, Europa Press, 20 Minutos, La Opinión de Málaga, Málaga Hoy, Diario de Sevilla, El Confidencial Digital and El Español, among other specialised media such as Xataka and Panorama Audiovisual.
In the words of Ricardo Medina, CEO of Medina Media Events, the company organising the event, the 4K HDR Summit is an “exchange of ideas and knowledge about the state of the art of 4K” and a must-visit for professionals to get to know first-hand “the latest news from the big brands and production companies”. Such has been its success that a date has already been confirmed for the next edition, which will undoubtedly be very special as it will be the tenth: from 11 to 14 November 2024.
Spain leads Ultra High Definition in Europe
The announcement of the start of UHD broadcasts on RTVE on 7 February 2024 was one of the highlights of the 4K HDR Summit 2023. “We are entering a new era: the start of free-to-air broadcasts in Ultra High Definition: better image, sound and, therefore, better service”, announced Ángel García Castillejo, Director of Audiovisual Policies, Public Service and International at RTVE, during the opening ceremony, regarding Ultra High Definition broadcasts on the free-to-air public broadcaster.
Also noteworthy was the presentation of LAND, the Andalusian Audiovisual Cluster by the Regional Minister of the Presidency of the Andalusian Regional Government, Antonio Sanz, which aims to project the Andalusian autonomous community as the set of Europe. For its part, RTVA also showed its plans and progress in this field and its incursion into the Metaverse with Canal Sur Más.
In this sense, the mayor of Malaga, Francisco de la Torre, was pleased to host the event once again this year, as he considers that the 4K HDR Summit helps to turn the city into “a very powerful regional hub to join the other hubs such as Madrid and Barcelona”.
In addition, the Digital Content Hub in Malaga hosted an area of unprecedented demonstrations that allowed visitors to see images of NASA in 4K and other remote places on the planet, learn how a 4K Mobile Unit works for live broadcasts, live an audiovisual experience in the metaverse or try out haptic technology to improve the experience of video games by OWO.
The conferences of the 4K HDR Summit 2023 are still available 24/365 on Medina Media Events’ ‘The Observatory’. On this platform, attendees can schedule video meetings with other participants and speakers, as well as visit exclusive online demos.
The ninth edition of the 4K HDR Summit was supported by Malaga City Council through the National Digital Content Hub, the Digital Agency of Andalusia, ATEME, Canal Sur Radio and Television, Axion, Fraunhofer IIS, Mediakind, Synamedia, EVS, Telefónica Servicios Audiovisuales, Grupo ADM, AJA, Hispasat, Cellnex, Eutelsat, Rohde & Schwarz, Canon, Sapec, SONO, Hurí, UHD Spain and Europa Creativa Media Desk Andalucía.