The future of audiovisual media has a woman’s name: industry leaders will inspire girls and young women aspiring to pursue careers in STEM fields at the 4K HDR Summit 2025

• The ‘Women in Tech & Contents’ slot, dedicated to female talent, aims to give visibility to female leadership, promote more inclusive and diverse work environments, and motivate new generations of women to become part of an industry still marked by the gender gap.
• Úrsula Romero, CEO of International Sports Broadcasting (ISBC); Irantzu Diez-Gamboa, Regional CEO North America of Grup Mediapro; Dagmar Driesnack, Senior Solutions Engineer at Appear; Pilar Crespo, Chair of the Board of Directors of the Andalusian Association of Women in Audiovisual Media (AAMMA) and Producer at Magnetika Producciones; Laura González, Director of Market Intelligence & Monetisation at Whale TV; and Mari Carmen Fernández Tallón, independent consultant; will be interviewed, sharing their experiences and sending messages of inspiration to new generations of girls and young women.
• The eleventh edition of the 4K HDR Summit will take place from 11 to 14 November, with two in-person days (Tuesday 11 and Wednesday 12) at the Cartuja Auditorium –managed by Yventu– at Sevilla TechPark and another two virtual days.

Female talent will once again have a prominent place at the eleventh edition of the 4K HDR Summit in Seville. The ‘Women in Tech & Contents’ slot will bring together a group of renowned international professionals from the audiovisual and technology sector, who will share their experiences and reflections in a series of inspiring interviews. The aim is to raise the profile of female leadership, promote more inclusive and diverse working environments, and motivate new generations of women to join an industry still marked by the gender gap.

In this context, the 4K HDR Summit 2025 will serve as a showcase to give voice and presence to female talent in the audiovisual and technology industry. Cisco, recognised for its commitment to diversity, inclusion and innovation, will be represented by María Martín Jódar, Account Manager for Telecom & Media, and María Isabel Arias, Sales Leader – Service Providers & Media at Iberia Cybersecurity.

On the left, María Isabel Arias, Sales Leader – Service Providers & Media at Iberia Cybersecurity, and on the right, María Martín Jódar, Account Manager for Telecom & Media.

The event will be held from 11 to 14 November at the Cartuja Auditorium –managed by Yventu– at Sevilla TechPark, with two in-person days (Tuesday 11 and Wednesday 12) and two virtual days (Thursday 13 and Friday 14), consolidating Seville as the international capital of Ultra High Definition and a meeting point where technology and content have time to talk.

Leading professionals defend female talent in the audiovisual sector

During the conference, participants will share their professional experiences, personal challenges and visions for the future of technology, offering an inspiring message to girls and young women who aspire to develop their careers in STEM and creative fields.

Among the speakers is Úrsula Romero, CEO of International Sports Broadcasting (ISB), who will recount her experience at the helm of the production of the 2025 World Cup in China, one of the largest international sporting projects. This executive, a world leader in sports audiovisual production, will highlight how “technological innovation and the presence of women in technical teams are transforming the way sport is covered”.

Úrsula Romero, CEO of International Sports Broadcasting (ISB).

From the United States, Irantzu Díez-Gamboa, Regional CEO North America at Grup Mediapro and a Spanish executive with extensive experience in audiovisual production and founder of Mujeres Ejecutivas Hispanas (Hispanic Executive Women), will talk about the “importance of diversity, integrity and empathy in technology management”. Her presentation will focus on how technology serves as a bridge to connect people and tell stories, and she will encourage young women to be “curious, courageous and authentic”.

Irantzu Díez-Gamboa, Regional CEO North America at Grup Mediapro.

For her part, Dagmar Driesnak, Senior Solutions Engineer at Appear and EMEA, Central & South America Region Governor at SMPTE, will address the “need to promote collaboration and equal opportunities in the audiovisual industry.” She will emphasise the importance of “interoperability and open standards as the basis for innovation”, as well as empathy and teamwork as drivers of technological change.

Dagmar Driesnak, Senior Solutions Engineer at Appear and EMEA, Central & South America Region Governor at SMPTE.

The conference will also feature Pilar Crespo, President of the Andalusian Association of Women in the Audiovisual Media (AAMMA), who will discuss the association’s work in “promoting gender equality and the presence of women in technical areas of the Andalusian audiovisual industry.” The Magnetika Films producer will defend “training, perseverance and passion as the pillars for building solid careers in the sector”.

Pilar Crespo, president of the Andalusian Association of Women in Audiovisual Media (AAMMA) and producer at Magnetika Films.

Laura González, Director of Market Intelligence & Monetisation at Whale TV, will offer her vision on the future of streaming and new opportunities for digital content. Drawing on her international experience, she will highlight “the importance of curiosity and perseverance as drivers of personal and professional growth” and the need for “more women to participate in the transformation of global entertainment”.

Laura González, Director of Market Intelligence & Monetisation at Whale TV.

The meeting will be closed by Mari Carmen Fernández Tallón, telecommunications engineer and leading figure in the technology sector, recently honoured by the Government of Catalonia. The advisor will emphasise early education in technology, diversity in senior management and continuous training in technical disciplines. She will also analyse the trends that will shape the future, such as artificial intelligence, quantum computing and virtualisation, and remind us that “technology will be the engine of change, and we need more women leading that advance“.

Mari Carmen Fernández Tallón, advisor, telecommunications engineer and leading figure in the technology sector.

With initiatives such as ‘Women in Tech & Contents’, the 4K HDR Summit reinforces its commitment to equal opportunities and inclusion in the audiovisual industry, consolidating itself as an international benchmark for dialogue, innovation and leadership with a gender perspective.

The 4K HDR Summit 2025 is organised by Medina Media Events and supported by RTVE, Appear, Ateme, RTVA, Elecard, AJA, Axion, Aicox con Small Pixels, Google, UWA, Lawo, SES, Synamedia, Rohde & Schwarz, Eutelsat, Gsertel, Techex, Cisco, Vestel, Toshiba, JVC, Daewoo, Canon, Cellnex, Hispasat, Alfalite, Netgear, MoMe, Datos Media, Sevilla FC, Telestream, Sapec, AEQ and Avixa, among others.

All conferences will be available for viewing on demand through ‘The Observatory’, Medina Media Events’ digital platform, where each conference can be viewed throughout the year, 24 hours a day, free of charge.