The evolution of Ultra High Definition is unstoppable
On the second day of the 4KSummit, which was at its maximum capacity, the current situation of Ultra High Definition, as well as the evolution path that it is expected to take, were put under analysis. In addition, attendees could know the newest cameras, lenses, contents and solutions for 4K-UHD.
Experts, professionals and analysts agreed that the progress of Ultra High Definition is unstoppable as consumers receive a higher amount of information regarding this subject.
The 4KSummit of Malaga hosted a complete series of panels and lectures in which the challenges and developments that the television industry has to face were put on the table.
On the occasion of the celebration of the 4K-HDR SUMMIT 2017, Canal Sur, with collaboration of Axion, is carrying out the first UHD over DVB-T2 content broadcasting in the city of Malaga. These contents are the three documentaries that form the trilogy about Andalusian festivals that was produced by Medina Media, in collaboration with Canal Sur, last year. Canal Sur has the broadcasting rights of this production for the Andalusian region. These three hours of Ultra High Definition content can be enjoyed in the city of Malaga through the UHF channel 47 until November 15th.
The final consumer has been one of the protagonists of the 4KSummit. Professionals such as Michael Zink, from the UHD Alliance, have assured that the evolution of this technology isn’t possible if users don’t demand this type of content. That’s why getting to them must be a task that must be given the same importance as the development of this technology.
On Thursday, the 4KSummit offered one of its most expected contents: the masterclass of the UHD World Forum. This event had only been celebrated at the NAB Sow of Las Vegas and at the IBC of Amsterdam.
The auditorium of the Digital Content Hub of Malaga hosted the most important convention gathering leading Ultra High Definition (UHD) engineers and content producers. Here, prestigious engineer David Wood, offered a constructive view of the current situation of this technology.
Hidenobu Miyazaki, from the NHK Japanese TV, gave the opening lecture of the afternoon session, in which he stated that technological evolution is unstoppable and he also presented the work of this Japanese channel in 8K format. Miyazaki announced that, by December, they will broadcast content produced in this format, which has a higher quality than Ultra High Definition, 12 hours a day.
Simon Gauntlett, Director of Image and Technology Standards at Dolby Laboratories, presented Dolby Vision, a prestigious technology that is being used by brands to attract consumers. Dolby Vision is a technology that improves HDR image reproduction.
However, there was also room for contents in the lectures of the 4KSummit. Discovery Communications y Paramax Films, which face the challenge of its creation and distribution, drew attention to the need of investing in technology in order to develop 4K contents.
In addition, Luisa Fernández, from Hispasat, announced that the 4K Short Films Festival will be held in Malaga, within the fourth edition of the 4KSummit and with the support of the Malaga Film festival.
Juan Antonio Vigar, director of the Malaga Film festival, admitted the need to be up to date and assured that the festival will supervise the contents of the 4K Short Films Festival in order to guarantee th quality of the results.
However, important lectures will also be given on the last day. The most relevant will be the one offered by the FAME Forum, which will share the conclusions of the attendees, and the expected summary of the event that HIS Markit analyst Paul Gray will share with the attendees.