Sevilla FC brings audiovisual innovation to the 4K HDR Summit with its Sevilla FC+ project

• Sevilla FC’s live and on-demand content platform will be present at one of the leading international events in the audiovisual, technology and innovation sector, which has been held in Andalusia for more than a decade.
• The eleventh edition of the 4K HDR Summit will take place from 11 to 14 November, with two in-person days (Tuesday 11 and Wednesday 12) at the Cartuja Auditorium –managed by Yventu– at Sevilla TechPark and another two virtual days.

The Sevilla FC+ project continues to attract interest and recognition within the sports, technology and audiovisual industries. As proof of this, the club will be present at the 4K HDR Summit 2025, which will be held from 11 to 14 November, with two face-to-face days on 11 and 12 November at the Cartuja Auditorium –managed by Yventu– at Sevilla TechPark, and two virtual days on 13 and 14 November, via the professional platform El Observatorio.

In this regard, Sevilla FC’s director of communications, Álvaro Ramírez, will be one of the speakers at the conference, detailing the operation of Sevilla FC+, the club’s live and on-demand content platform that has revolutionised access to exclusive audiovisual content, as well as improving interaction with fans through a new digital environment designed in collaboration with HiWay Media.

As Ramírez himself points out, “Sevilla FC, beyond the pitch, beyond its history, continues to lead the way and set the standard in the world and in the football industry. With its recent venture, which is already a shining success after just over four months, Sevilla FC+ has once again become a true benchmark. A new platform, a new digital ecosystem, a new way of interacting with its fans, and all within a framework of productivity and business that makes it a model that other clubs already want to follow“.

Álvaro Ramírez, Sevilla FC’s director of communications.

The 4K HDR Summit 2025, organised by Medina Media Events, is now in its eleventh year, fully established as the leading international event for technology, innovation and audiovisual production in Ultra High Definition (UHD, HDR, 8K, AI and 5G). Every year, the brings together the main leaders in the sector in Seville —engineers, executives and experts from leading companies— such as RTVE, RTVA, SES, Mediapro, Telefónica, Google Cloud, Appear, ATEME, Elecard, AJA Video Systems, the UHD World Association and Axión, among others.

For its part, Sevilla FC+ continues to garner recognition after being nominated as platform of the year and best new platform at the Sports Pro Media Awards and also as the most innovative initiative at the Management Excellence Awards organised by Football Business Inside. It has also been present at other leading technology industry conferences such as Merge Madrid 2025 and Innovation Day Sevilla.

This eleventh edition of the 4K HDR Summit will bring together more than 70 international experts in Ultra High Definition, with the participation of 22 countries —including Spain, Germany, the United Kingdom, France, Italy, the United States, Mexico, Brazil, Argentina, China, Japan, India and South Korea— and the support of more than thirty sponsors, totalling 86 representatives from institutions, organisations, associations and private companies.

The 4K HDR Summit 2025 is organised by Medina Media Events and supported by RTVE, Appear, Ateme, RTVA, Elecard, AJA, Axion, Aicox con Small Pixels, Google, UWA, Lawo, SES, Synamedia, Rohde & Schwarz, Eutelsat, Gsertel, Techex, Cisco, Vestel, Toshiba, JVC, Daewoo, Canon, Cellnex, Hispasat, Alfalite, Netgear, MoMe, Datos Media, Sevilla FC, Telestream, Sapec, AEQ and Avixa, among others.

All conferences will be available for viewing on demand through ‘The Observatory’, Medina Media Events’ digital platform, where each conference can be viewed throughout the year, 24 hours a day, free of charge.