More than 70 experts from 22 countries gather in Seville for the 11th edition of the 4K HDR Summit
- The 4K HDR Summit 2025 opens its doors in Seville with the Ministry for Digital Transformation and Public Administration, RTVE, RTVA, SES, UHD Spain taking centre stage and an emotional posthumous tribute to Ricardo Medina and José Manuel Menéndez, two key figures in the promotion of Ultra High Definition in Spain.
- RTVE is leading the drive for Ultra High Definition through Digital Terrestrial Television globally following the start of regular UHD broadcasts on TVE’s La 1 channel in February 2024.
- RTVA will also play a leading role with the presence of Rafael Porras, president of RTVA; Juande Mellado, Director General of RTVA; and Juanma Blanco Poley, Director of Canal Sur Media, who will talk about CanalSur Más, the on-demand television platform, and its commitment to segmented television. Sevilla FC will present its new Sevilla FC+ project, led by Álvaro Ramírez, the club’s communications director.
- The eleventh edition of the 4K HDR Summit will take place from 11 to 14 November, with two in-person days (Tuesday 11 and Wednesday 12) at the Cartuja Auditorium —managed by Yventu— at Sevilla TechPark and another two virtual days.
With more than 70 experts representing 22 countries from Europe, Asia, North America and South America, 35 sponsors, 28 international entities – including the four major global associations such as the UHD Alliance, Ultra HD Forum, 8K Association and UHD World Association—21 national entities and a dozen collaborators, the eleventh edition of the 4K HDR Summit kicks off this Tuesday, 11 November, with the opening day at the Cartuja Auditorium —managed by Yventu— at Sevilla TechPark.
The Ministry for Digital Transformation and Public Administration, RTVE, RTVA, SES and UHD Spain will be the protagonists on a day that will pay an emotional posthumous tribute to Ricardo Medina and José Manuel Menéndez, two key figures in the promotion of Ultra High Definition in Spain, for their legacy in the audiovisual industry. More than 500 companies from around the world will also be represented with the participation of the four major global associations: UHD Alliance, Ultra HD Forum, 8K Association and UHD World Association.
The 4K HDR Summit 2025 will be held over four days, with two in-person days on Tuesday 11 and Wednesday 12 November at the Cartuja Auditorium – managed by Yventu – at Sevilla TechPark, and two virtual days (Thursday 13 and Friday 14 November), coinciding with the 22nd edition of the Seville European Film Festival. Established as a benchmark event for Ultra High Definition, the summit “where technology and content have time to talk” will once again place Seville at the global audiovisual and technological epicentre.
Spain leads the global push for UHD
In this edition, Spain, a global leader and benchmark in UHD, will play a leading role. The year 2025 will be remembered as a turning point for audiovisual technology thanks to the approval of the new National Technical Plan for Digital Terrestrial Television (DTT), which consolidates Spain as one of the most dynamic drivers in Europe and the world in the development and implementation of UHD. Julia Criado, Deputy Director of Radio Spectrum Planning and Management at the Ministry for Digital Transformation and Public Administration, will talk about this major step forward and the evolution of DTT towards DVB-T2/UHD, as well as new spectrum opportunities for the audiovisual sector.
During the opening session, Matías González, Secretary General of Telecommunications, Digital Infrastructure and Digital Security, will participate on behalf of the Ministry for Digital Transformation and Public Administration, along with Álvaro Pimentel, Deputy Mayor of Seville City Council; Luis Pérez, Director General of Sevilla TechPark; Juande Mellado, Director General of RTVA; and Víctor Sánchez in his capacity as president of UHD Spain.
Matías González, Secretary General for Telecommunications, Digital Infrastructure and Digital Security, during the tenth edition of the 4K HDR Summit held in 2024.
To talk about the promotion of Ultra High Definition is to talk about Radio Televisión Española (RTVE) and UHD Spain. Both entities are playing a key role in the development and implementation of UHD in our country, leading pioneering projects in the production, broadcasting and distribution of content in the highest quality. Their presence at the 4K HDR Summit will serve to share experiences, showcase advances and reinforce Spain’s role as an international benchmark in the evolution of the audiovisual ecosystem.
In February 2024, TVE’s La 1 became the first DTT channel in the world to begin regular broadcasts in UHD, making Spain a world leader in broadcasting using this technology. Representing the public broadcaster at the opening day will be Javier Sánchez, Director of Audiovisual Policy and Public Service at RTVE; Adriana Vázquez, Director of Production and Media at RTVE; and Jesús García, Technical Director at TVE; as well as Víctor Sánchez, Director of Media and Operations at TVE.
Víctor Sánchez, Director of Media and Operations at TVE and President of UHD Spain, during the tenth edition of the 4K HDR Summit held in 2024.
The UHD Spain association will be another of the major players at the 4K HDR Summit, where it will present the results of a market study on viewers’ knowledge, understanding and perception of UHD in Spain, carried out in 2025. This will be led by Xavi Redón, Vice-President of UHD Spain, who will also moderate the panel ‘UHD comes to Spanish regional television stations’, in which some members of the Federation of Regional Radio and Television Organisations (FORTA) will participate, such as RTVA, EiTB, Televisión de Galicia and Telemadrid. Similarly, once again, Spanish regional television stations (FORTA) and their technical directors will hold an in-person Technical Commission meeting to discuss technological advances in Ultra High Definition (UHD) and HDR (High Dynamic Range), which improve the quality of images reaching homes, as well as the exchange of 4K content and its future implementation within their internal communication networks.
For his part, Víctor Sánchez, Director of Media and Operations at TVE and President of UHD Spain, will head the association’s large delegation, which will take advantage of the 4K HDR Summit to hold its General Assembly of members, attended by representatives of the 34 associated members.
The association will also pay tribute to two key figures in the promotion of Ultra High Definition in Spain: Ricardo Medina, founder of Medina Media in 2004 and UHD Spain in 2021, and José Manuel Menéndez, professor at the Higher Technical School of Telecommunications Engineering at the Polytechnic University of Madrid (UPM) and director of the RTVE-UPM Chair since its creation in 2015. Both key figures in the development of Ultra High Definition in Spain will receive a moving posthumous recognition for their legacy in the audiovisual industry.
On the left, José Manuel Menéndez, professor at the UPM and director of the RTVE-UPM Chair; and on the right, Ricardo Medina, founder of Medina Media and UHD Spain, during the tenth edition of the 4K HDR Summit held in 2024.
Innovation and leadership from space in the UHD era
The eleventh edition of the 4K HDR Summit will feature three satellite giants: SES, Hispasat and Eutelsat. The presence of SES, Hispasat and Eutelsat at the summit reinforces the role of satellite as a driver of next-generation television development, thanks to its ability to distribute content in maximum UHD, 4K and HDR quality with global coverage, high bandwidth and stable signal quality, even in areas with limited terrestrial infrastructure . Michele Gosetti Di Sturmeck, VP, Sports & Events & New Media at SES, will share the company’s latest innovations in satellite distribution and new audiovisual services during the opening day, including ASTRATV, a proposal that makes all the main national DTT channels available to everyone.
For his part, Cristiano Benzi, Senior Vice President Global Video Product Development at Eutelsat Group, will address the challenges and opportunities facing the industry in its transition to IP environments and hybrid platforms in his presentation entitled ‘4K, IP, FAST, LEO: how satellite is adapting to a rapidly evolving media environment‘. In addition, Jorge Rodríguez, Head of Product and Marketing at Hispasat, will present the company’s vision of the present and future of Ultra High Definition (UHD), highlighting the role of satellite as an efficient and sustainable means of distribution.
More than a dozen regional, national and international channels will participate in the eleventh edition of the 4K HDR Summit. Among them will be Andalusian public television, represented by Rafael Porras, President of RTVA; Juande Mellado, Director General of RTVA; and Juanma Blanco Poley, Director of Canal Sur Media, who will talk about CanalSur Más, the on-demand television platform, and its commitment to segmented television. Sevilla FC will present its new Sevilla FC+ project, led by Álvaro Ramírez, the club’s communications director.
Juande Mellado, Director General of RTVA, during the tenth edition of the 4K HDR Summit held in 2024.
Also participating in the opening day will be Pablo Rodríguez de Tembleque, Sales Director at Appear, together with José Luis García Cabrera, Broadcast & Media Manager at Telefónica Servicios Audiovisuales, who will share use cases for Ultra High Definition. Also participating will be Cristina León, Head of Audiovisual Services at Axión; Emili Planas, CTO at Grup Mediapro, who will talk about screen manufacturers and content producers as a link for building the future of the business; Andy Bellamy, Director & Technical Sales EMEA at AJA Video Systems, who will talk about new products and new workflows for IP; and Fernando García Calvo, CEO of The Channel Store, who will address the topic of AI in the audiovisual industry: Co-Pilot, protagonist or the democratisation of visual art.
In addition, the 4K HDR Summit 2025 will serve as a showcase to give voice and presence to female talent in the audiovisual and technology industry. Cisco will be represented by María Martín Jódar, Broadcast Account Manager, and María Isabel Arias, Head of Security in Iberia for Broadcast, who will participate in the presentation ‘Ensuring change: Navigating the Inflection Point of IT, AI and Media Technologies’, in which they will address how key innovations such as IP networking and Artificial Intelligence, while driving efficiency and flexibility, also demand an urgent reassessment of the role of security. The presentation will argue that security must move from being a secondary concern to becoming the cornerstone of this new era, proposing the strategic use of AI agents for operations and observability as an essential tool for ensuring complete and proactive visibility.
On the left, María Isabel Arias, Head of Security at Iberia for Broadcast, and on the right, María Martín Jódar, Account Manager Broadcast, both from Cisco.
Eric Ellenbogen, former CEO of Wildbrain, Dreamworks International Television, and Ivan Glasovac, CEO of Resolute Consulting, will discuss where the television industry is headed. while Alberto Fernández, Director of RTVE Play, and Alberto León González, Deputy Director of Product and Operations at Mediaset España, will make up the panel ‘Platforms: new audiences, new consumption’, moderated by María Medina, Managing Director of Medina Media Events.
International reach of a summit that has established itself as a benchmark
The event will also be attended by 26 international organisations, including the four major global Ultra High Definition associations. Once again, the UHD World Association, the UHD Alliance, the UltraHD Forum and the 8K Association, representing more than 500 companies and organisations from around the world, will discuss the present and future of 4K and 8K technology globally.
Liqiang Zhao, Global Content Partnership at HUAWEI and representative of the UHD World Association (UWA), during the tenth edition of the 4K HDR Summit held in 2024.
Rémi Tereszkiewicz, CMO in Europe for the UHD World Association, will speak during the second day of HDR Vivid and Audio Vivid, success stories and opportunities in Europe, while Ian Nock, Chairman of the Interoperability Working Group at the UltraHD Forum, will participate in the third day of the summit. The fourth day of the 4K HDR Summit, dedicated to presidents, will feature Bill Baggelaar, President of the UHD Alliance; Juan Reyes, Chief Operating Officer of the 8K Association; and representatives from the UltraHD Forum.
The high-level agenda of the 4K HDR Summit includes several representatives from the European Broadcasting Union (EBU), which is currently celebrating its 75th anniversary. Jacques Donat-Bouillud, Director of France Télévisions, and Tonio Di Stefano, Director of Networks and Platforms at Rai and President of UltraHD Forum Italia, will share a panel with Víctor Sánchez, Director of Media and Operations at TVE, on a day that will also feature Ángel García Castillejo, Vice-President of the National Commission for Markets and Competition (CNMC).
Google Cloud will participate in several key sessions at the eleventh edition of the 4K HDR Summit. José Ramón Vázquez, Telco and Media Specialist at Google Cloud, will lead the round table discussion ‘Reinventing high-quality video distribution’, a debate focused on how artificial intelligence and cloud technologies are transforming the production, distribution and viewing experience of digital video. He will be joined by Remi Beaudouin, Chief Strategy Officer at Ateme, and Javier Lucendo, Senior Manager of Video Processing and Delivery at Telefónica. In addition, Jatin Dev, Senior Partnership Lead and Global Sellside at Google, will address the challenges of monetising live, free-to-air broadcasting of sporting events, as well as the innovations that enable a smooth, secure and high-quality viewing experience at major sporting events.
Jatin Dev, Senior Partnership Lead and Global Sellside at Google.
He will also participate in the round table discussion ‘Distribution of live sporting events’, moderated by María Medina, Managing Director of Medina Media Events, where he will discuss how to meet fan expectations and maximise value alongside Remi Beaudouin, Chief Strategy Officer at Ateme; James Pearce, Senior Vice President of Broadcast & Streaming at DAZN; and Alex Sánchez, COO at Eurovision Services.
Leading professionals defend female talent in the audiovisual sector
Female talent will once again have a prominent place at the eleventh edition of the 4K HDR Summit in Seville. The ‘Women in Tech & Contents’ space will bring together a group of renowned international professionals from the audiovisual and technology sector, who will share their experiences and reflections in a series of inspiring interviews. The aim is to raise the profile of female leadership, promote more inclusive and diverse working environments, and encourage new generations of women to join an industry still marked by the gender gap.
From left to right, Laura González, Director of Market Intelligence & Monetisation at Whale TV; Irantzu Diez-Gamboa, Regional CEO North America at Grup Mediapro; and María Martín Jódar, Account Manager at Telecom & Media.
Úrsula Romero, CEO of International Sports Broadcasting (ISBC); Irantzu Diez-Gamboa, Regional CEO North America at Grup Mediapro; Dagmar Driesnack, Senior Solutions Engineer at Appear; Pilar Crespo, Chair of the Board of Directors of the Andalusian Association of Women in Audiovisual Media (AAMMA) and Producer at Magnetika Producciones; Laura González, Director of Market Intelligence & Monetisation at Whale TV; and Mari Carmen Fernández Tallón, independent consultant; will be interviewed, sharing their experiences and sending messages of inspiration to new generations of girls and young women.
Exclusive demonstration area
As in previous editions, visitors attending the Cartuja Auditorium – managed by Yventu – at Sevilla TechPark on Tuesday 11 and Wednesday 12 November will be able to enjoy an exclusive demonstration area. Visitors will be able to see live productions in Ultra High Definition, such as the Armed Forces parade on 12 October 2025 broadcast by RTVE, or the Euforia concert broadcast by 3Cat, courtesy of UHD Spain. Visitors will also be able to view on-demand content in UHD thanks to the Canal Sur exhibition area, and see how content is managed and produced from a mobile unit thanks to Hurí. Ateme, Elecard, AJA, Aicox with Small Pixels, UWA, Lawo, Alfalite, Gsertel, Synamedia, Netgear, Sapec, Techex and AEQ will also be present in this exclusive demonstration area.
The 4K HDR Summit 2025 is organised by Medina Media Events and supported by RTVE, SES, RTVA, Axión, Appear, Ateme, Google Cloud, Elecard, Aicox con Small Pixels, AJA, UWA, Lawo, Eutelsat, Synamedia, Rohde & Schwarz, Canon, Hispasat, Cellnex, Alfalite, Netgear, MoMe, Datos Media con Telestream, Sapec, AEQ, Gsertel, Techex, Cisco, Avixa, Hurí, Sevilla FC, Vestel, Daewoo, JVC and Toshiba, among others.
All conferences will be available for viewing on demand through ‘The Observatory’, Medina Media Events’ digital platform, where each conference can be viewed throughout the year, 24 hours a day, free of charge.
