The 4KSummit shows the World the future of Ultra High Definition

09/11/2017 | News 4K

The third edition of the 4K Summit has started at the Digital Contents Hub, which will become the World capital of Ultra High Definition until Friday.

The mayor of Málaga, Francisco de la Torre, has inaugurated the most important Ultra High Definition professionals meeting, the 4KSummit, which gathers experts from 20 different countries, including the American National Aeronautics and Space Administration (NASA), Telefónica  and Samsung.

The 4KSummit, which has reached its maximum capacity with over 300 registrations, is the only event that gathers prestigious Ultra High Definition content and technology experts so they can share their experiences within a top level multidisciplinary event. The opening lecture was given by the President of Telefónica Spain, Luis Miguel Gilpérez.

In his opening lecture, Gilpérez assured that users can choose what to see, when and how thanks to Movistar+, changing the way the Spanish people watch television.

Regarding 4K, the president of Telefónica has announced that their goal is to be the drive of the market and that his company will have the first 4k set-top boxes by 2018. In addition, next year, most of their contents will be produced in 4K, including sports and fiction. They will make a great effort in promoting 4K in Spain, in order to make this country a leader in the creation of this type of content.

The changes experienced by this sector in order to offer a better visual experience to users, have been explained by Nacho Monge, Audio and Video Marketing Manager of Samsung Spain. In addition, he has analysed the evolution of video formats, 4K technologies and UHD. Monge has participated in the development of some of the latest innovations of Samsung, which have already been included in the new QLED TV devices that have been launched into the market this year.

Michel Chabrol, Vice-President of New Television Formats, has presented the Ultra #HD Eutelsat TV Observatory in the 4KSummit, according to which there are currently one hundred channels in the world offering Ultra HD / 4K services through satellite. However, 4K is still far from reaching the implementation level of HD.

The morning session was closed by Paul Gray, analyst of IHS Markit, who offered an analysis on the 4k market from a global perspective. He will also be in charge of explaining the five conclusions that will close the 4KSummit on Friday 10th.

Carlos Fontanot, Images Chief of the International Space Station, which depends on NASA, offered the opening lecture of the afternoon session. He explained the processes carried out by NASA in order to apply the latest TV Technology in space.

Peter Hutton, CEO of Eurosport, brought sports to the auditorium of the Digital Contents Hub of Málaga and, along with Fernando Ruiz, Chief Editor of Eurosport Spain, and Guillermo Jiménez, Broadcasting Systems Director of OBS, talked about how the channel is preparing for the next broadcasting of the Winter Olympics of South Korea, and showed a trailer of the documentary series produced by Medina Media for Eurosport: “Rumbo a Pyeongchang” (“Heading to Pyeongchang”).

The attendees could follow the sessions through a dynamic and multi-screen realization, carried out from the Auditorium thanks to SONO, tech partner of the 4KSummit for the third year in a row, and from the projection room, equipped with the 4K HDR projector of Canon.

But the 4KSummit will also offer lectures of important personalities on Thursday, such as Michael Zinc, President of the UHD (Ultra High Definition) World Alliance and Technology Vice-President of Warner , and Hidenobu Miyazak, Producer of the Content Global Development  Division of the NHK, the Japan Broadcasting Corporation.

Apart from the lectures, the 4KSummit also offers an exhibition area where Sony, Nokia, Fujifilm and Rohde&Schwarz, among others, offer free access workshops to professionals.

What is also new about this year is that the 4KSummit has set up a market area where Spanish producers can make the most out of the opportunity of having high executives of content companies in Málaga, and explore co-production possibilities, especially within Europe.

Some of the greatest attractions of the 4KSummit are the networking opportunities and the meetings arranged among the directors of big technology and audiovisual content companies. In addition, Medina Media, which has organised the event, has also offered the possibility to follow the lectures both in English and Spanish through pay streaming.