Strategic Technology Development Manager
Sony Professional Solutions Europe
Peter Sykes has worked in the content and media technology industry for over 30 years and has been involved in the introduction of some of Sony’s most exciting professional developments. He first became involved in the product management and marketing of Sony’s High Definition cameras and systems over ten years ago, when he was tasked with widening the discussion beyond the traditional cinematography audience in readiness for widespread broadcast roll out starting in the mid-2000s. He became Strategic Marketing Manager for Digital Cinematography in 2010 and headed up the European team that introduced the CineAlta F65, F55 and F5 cameras and workflows. As Strategic Technology Development Manager, Peter is currently involved in the introduction of key technologies such as Ultra High Definition for the European professional market. Based in the UK, he recently led the project to create Sony’s Digital Motion Picture Centre for Europe located at Pinewood Studios.